Why is Branding Necessary for Artists?
According to Music Business Worldwide, there are over 60,000 tracks being uploaded to Spotify alone every single day as of February 2021. That means there are roughly 60,000 other artists and songs competing with you every day for your potential listeners’ ears. How do you and your music stand out?
Why this book?
As an artist manager, I took a step back this year to analyze the big acts to learn how they stay successful and realized that marketing was at the crux of it all, aside their dope music. As someone with a design, sales, and advertising background, I believe the holy grail of marketing is branding and when a business gets their brand identity right, success is inevitable! I wrote this book as a way to put what I have learnt so far on paper and execute on it, to ensure the success of my artist and decided to share it with the world, for free, in hopes that it helps other independent artists on this journey too.
ARTIST BRANDING 101
The Basics of Branding for Artists.
Written By: Michael Amponsah
What is Branding?
Branding, for an artist, is the creation of a persona to differentiate you from other artists and better market you to your potential audience. Think of it as a way to show the world who you are, and why they should listen to you in such a competitive market. In a world of Drake, Kanye West, J.Cole, Sarkodie and Wizkid, why should anyone spend time listening to your music?
